Brows by Linnie
Pro Artist Mentorship: Scale, Educate & Expand - $2,500
6-Month Advanced Mentorship for Professional PMU Artists
For artists ready to scale into education, product branding, and salon ownership
Enrollment Opens: July 1, 2025
Program Starts: January 2026
Tuition: $15,000 (or $2,500/month for 6 months)
This 6-month high-level mentorship is designed for established PMU artists who are ready to evolve from service-based work into long-term, scalable business models.
If you're ready to teach, sell, build, and lead, this program will give you the exact systems, tools, and strategies I personally use in my business — from launching online courses to building a product line to opening a fully functional salon.
Whether you're dreaming of becoming an industry educator, launching your own product line, or opening your first (or second) salon space, this program will walk you through every step of the process, with real-life examples, weekly coaching, and personalized guidance.
MODULE 1: How to Build and Teach In-Person Trainings
Learn how to design, promote, and host in-person training programs for aspiring or advanced artists.
What We Cover:
• Structuring your curriculum: how many days, what’s covered, what students actually need
• Training kits & tools checklist
• Legal documentation: waivers, insurance, consent forms
• How to price your courses and create tiered packages
• Venue scouting: how to choose the right training space (lighting, parking, layout, licensing)
• How to manage scheduling, deposits, contracts, and travel
• How to market your training and create demand with content
• Tips on presenting live and building your confidence as a speaker/trainer
MODULE 2: How to Create and Sell Online Courses
Build digital courses that allow you to earn income while you sleep. No tech experience needed — I’ll walk you through everything.
What We Cover:
• Choosing the right course format (pre-recorded, live, hybrid)
• Recommended camera setup, lighting, backdrop, and mic for filming
• How to script, record, and edit videos even with just your phone
• Platforms I use for hosting
• Setting up your course website, checkout pages, email automation, and delivery
• Creating course bonuses, upsells, and lifetime access structure
• Protecting your content from piracy
• Building student communities and providing support (Discord, Facebook, etc.)
MODULE 3: Branding and Selling Your Own Products Online
Create your own branded product line — whether it’s pigments, machines, mapping tools, or merchandise — and learn how to sell it online for passive income.
What We Cover:
• How to decide what products to launch first based on your audience
• Vendor research: how to find high-quality manufacturers and avoid scams
• White labeling vs custom manufacturing
• Packaging design, MOQ (minimum order quantity), pricing & profit margins
• How to set up your online store using platforms like Shopify
• Inventory management & fulfillment (in-house vs third-party)
• Digital products: what to offer and how to automate delivery
• Launch strategies using content, affiliate codes, email lists, and preorders
MODULE 4: How to Open a Salon and Build a Team
Learn how to go from solo artist to salon owner — whether you want to expand into a studio or open a full-scale beauty space.
What We Cover:
• What you need legally to open: business license, zoning permits, insurance, resale certificate, etc.
• Understanding building codes and fire/safety inspections
• Lease negotiation: what to ask for and avoid
• How to work with contractors (build-out timeline, permits, pricing)
• Space planning: bed layout, retail area, front desk flow, storage
• Hiring artists: what to look for, interview questions, red flags
• Compensation structures: booth rent vs commission
• Managing teams without micromanaging
• Setting up systems for scheduling, payroll, inventory, and operations
MODULE 5: Marketing & Visibility Strategy
Learn how to consistently grow your brand, generate leads, and turn followers into customers — all with content that feels true to you.
What We Cover:
• Reels & video strategy: what to film, how to edit, when to post
• Marketing your trainings, courses, and products in a way that builds trust
• Email marketing basics: building a list, sending campaigns, automation tools
• Social media content calendar & planning tools
• Paid ads vs organic traffic: where to start and what converts
• Creating a cohesive brand message across your platforms
• How to position yourself as an expert in the beauty industry
• Personal branding: making people trust you, not just your services
✅ PROGRAM STRUCTURE & SUPPORT
Weekly 1:1 Private Coaching (2 hours each):
We meet weekly via Zoom to check in, review assignments, strategize your next steps, and answer any questions you have. You’ll never feel stuck or alone in the process.
Weekly Assignments:
Each week you’ll have action steps to complete — these aren’t just theories. You’ll actually start building your training program, launching your products, or designing your salon.
Access to an Online Community:
Connect with other like-minded artists going through the same journey. Share wins, ask questions, and stay accountable.
Templates & Resources:
You’ll get editable templates for contracts, training outlines, launch calendars, website tools, content guides, and more — to save you time and stress.
Program Investment
Full Program Cost: $15,000
Payment Plan: $2,500/month for 6 months
Secure Checkout: Payments processed through Stripe (all major credit cards accepted)
Key Dates
Enrollment Opens: July 1, 2025
Program Starts: January 2026
⚠️ Spots Are Limited
Due to the hands-on nature of this program, space is extremely limited to ensure personalized support for each student.
Who This Is For:
This mentorship is ideal for:
• PMU artists with at least 1–2 years of experience
• Artists who are already booked but want to grow their brand and income
• Service providers ready to move into education, product development, or salon ownership
• Artists who are overwhelmed by the “how” and want a clear plan and accountability
If you’re ready to step into your next level and build something beyond the chair — this is your roadmap.
change
For artists ready to scale into education, product branding, and salon ownership
Enrollment Opens: July 1, 2025
Program Starts: January 2026
Tuition: $15,000 (or $2,500/month for 6 months)
This 6-month high-level mentorship is designed for established PMU artists who are ready to evolve from service-based work into long-term, scalable business models.
If you're ready to teach, sell, build, and lead, this program will give you the exact systems, tools, and strategies I personally use in my business — from launching online courses to building a product line to opening a fully functional salon.
Whether you're dreaming of becoming an industry educator, launching your own product line, or opening your first (or second) salon space, this program will walk you through every step of the process, with real-life examples, weekly coaching, and personalized guidance.
MODULE 1: How to Build and Teach In-Person Trainings
Learn how to design, promote, and host in-person training programs for aspiring or advanced artists.
What We Cover:
• Structuring your curriculum: how many days, what’s covered, what students actually need
• Training kits & tools checklist
• Legal documentation: waivers, insurance, consent forms
• How to price your courses and create tiered packages
• Venue scouting: how to choose the right training space (lighting, parking, layout, licensing)
• How to manage scheduling, deposits, contracts, and travel
• How to market your training and create demand with content
• Tips on presenting live and building your confidence as a speaker/trainer
MODULE 2: How to Create and Sell Online Courses
Build digital courses that allow you to earn income while you sleep. No tech experience needed — I’ll walk you through everything.
What We Cover:
• Choosing the right course format (pre-recorded, live, hybrid)
• Recommended camera setup, lighting, backdrop, and mic for filming
• How to script, record, and edit videos even with just your phone
• Platforms I use for hosting
• Setting up your course website, checkout pages, email automation, and delivery
• Creating course bonuses, upsells, and lifetime access structure
• Protecting your content from piracy
• Building student communities and providing support (Discord, Facebook, etc.)
MODULE 3: Branding and Selling Your Own Products Online
Create your own branded product line — whether it’s pigments, machines, mapping tools, or merchandise — and learn how to sell it online for passive income.
What We Cover:
• How to decide what products to launch first based on your audience
• Vendor research: how to find high-quality manufacturers and avoid scams
• White labeling vs custom manufacturing
• Packaging design, MOQ (minimum order quantity), pricing & profit margins
• How to set up your online store using platforms like Shopify
• Inventory management & fulfillment (in-house vs third-party)
• Digital products: what to offer and how to automate delivery
• Launch strategies using content, affiliate codes, email lists, and preorders
MODULE 4: How to Open a Salon and Build a Team
Learn how to go from solo artist to salon owner — whether you want to expand into a studio or open a full-scale beauty space.
What We Cover:
• What you need legally to open: business license, zoning permits, insurance, resale certificate, etc.
• Understanding building codes and fire/safety inspections
• Lease negotiation: what to ask for and avoid
• How to work with contractors (build-out timeline, permits, pricing)
• Space planning: bed layout, retail area, front desk flow, storage
• Hiring artists: what to look for, interview questions, red flags
• Compensation structures: booth rent vs commission
• Managing teams without micromanaging
• Setting up systems for scheduling, payroll, inventory, and operations
MODULE 5: Marketing & Visibility Strategy
Learn how to consistently grow your brand, generate leads, and turn followers into customers — all with content that feels true to you.
What We Cover:
• Reels & video strategy: what to film, how to edit, when to post
• Marketing your trainings, courses, and products in a way that builds trust
• Email marketing basics: building a list, sending campaigns, automation tools
• Social media content calendar & planning tools
• Paid ads vs organic traffic: where to start and what converts
• Creating a cohesive brand message across your platforms
• How to position yourself as an expert in the beauty industry
• Personal branding: making people trust you, not just your services
✅ PROGRAM STRUCTURE & SUPPORT
Weekly 1:1 Private Coaching (2 hours each):
We meet weekly via Zoom to check in, review assignments, strategize your next steps, and answer any questions you have. You’ll never feel stuck or alone in the process.
Weekly Assignments:
Each week you’ll have action steps to complete — these aren’t just theories. You’ll actually start building your training program, launching your products, or designing your salon.
Access to an Online Community:
Connect with other like-minded artists going through the same journey. Share wins, ask questions, and stay accountable.
Templates & Resources:
You’ll get editable templates for contracts, training outlines, launch calendars, website tools, content guides, and more — to save you time and stress.
Program Investment
Full Program Cost: $15,000
Payment Plan: $2,500/month for 6 months
Secure Checkout: Payments processed through Stripe (all major credit cards accepted)
Key Dates
Enrollment Opens: July 1, 2025
Program Starts: January 2026
⚠️ Spots Are Limited
Due to the hands-on nature of this program, space is extremely limited to ensure personalized support for each student.
Who This Is For:
This mentorship is ideal for:
• PMU artists with at least 1–2 years of experience
• Artists who are already booked but want to grow their brand and income
• Service providers ready to move into education, product development, or salon ownership
• Artists who are overwhelmed by the “how” and want a clear plan and accountability
If you’re ready to step into your next level and build something beyond the chair — this is your roadmap.
